What is SEO

What is SEO and how to do SEO in Digital marketing?

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While working in the field of Digital marketing, Everyone wants to rank their work on Google. But they are not aware of how to do so? Are you want to know about Seo and how it works? Do you want to rank your content or work on the Google first page? Are you searching for what is SEO and how it works pdf? Are you searching for some tips and tricks to rank your page? Do you want to learn about how do SEO rankings work? If so then no need to worry. In this article, you are going to learn about What is SEO and how to do SEO in Digital Marketing? Here you will get a detail description about how to work SEO step by step.

What is SEO?

The full form of SEO is search engine optimization. To rank your content on search engine it is very important to know about what is SEO and how it works. and all about what does SEO involves? After you have learned about the full form of SEO, it is important to learn about the meaning of it. Optimization means to make the best out of them all and the effective use of a resource.SEO is a process to make your website optimize from others to get a high number of organic traffic (means not paid traffic) from all the contents of the search engine page.

They make some changes in your website and the content to make it attractive to the viewers. It starts to read it and show whenever any viewer searches for it. There are various factors that decide about the ranking of your content on the website. these all factors come under SEO. And it will take you some time to understand them so have patience and determination to learn about them. The search engine gives its best to provide the viewer a high quality and relevant information. You can also read more about Increase traffic on your website: Technique and strategies


What are the types of SEO?

After you have learned about what is SEO, you should also know more about the types of SEO. There are four types of SEO named White hat SEO, Grey hat SEO, Black hat SEO, and Negative SEO.

White hat SEO:-

It is the most used practice followed by the different digital marketer to get a high rank on any search engine. White hat SEO strictly adheres to SEO’s guidelines for Google. Hence, it is one of the best SEO among all and is highly productive. The most popular White Het SEO techniques are publishing quality content, HTML optimization and link acquisition campaigns supported by quality content with manual research and outreach, restructuring on the website. These all may give you slow results but are genuine and will benefit you in the long run. You can also read more about How to make money from blogging for beginners – Blogging basics

types of seo

Black hat SEO:-

It is a technique of SEO in which search engines do not accept or approve and tries to minimize the effects. It is popularly known by the name spamdexing. These types of SEO is against the guidelines of  Google, hence it is illegal to do. And if you are found in a regular practice of it. Your website may be blocked from ranking. this type of SEO includes spam links, cloaking, and hidden links. It also includes keyword stuffing and hidden text. This type of ranking is for the short term and doesn’t benefit you. You can also read more about Effective and Successful Blog in easy steps: Tips and strategy

different types of seo

Grey hat SEO:- 

It is a mixed practice of black and white hat SEO that forms the Grey hat SEO. It is due to the pressure that one suffers from their audience about the content that they want, which compels them to practice Grey hat SEO.

Negative SEO:-

It is an activity in which you tries to reduce the ranking site of your competitors in search engine. It includes building spammy knowingly, scraping content, Unnatural links to the site, and even hacking the site. You can also read more about How to sell your product online and grow your business

Negative SEO

Although optimization can be done in two ways:- On-Page SEO and Off-Page SEO

  1. On-Page SEO – In On-Page SEO, you can work on your main website developing a good content good along with good keywords selection and you have to focus on the proper use of keywords in your content. Giving an appropriate title to your pages, Meta Tags, Meta Description, Alt Attributes and Indexing the pages, e.t.c.
  2. Off-Page SEO –  In Off-Page SEO, You have to work on the other than your main website. You can do so by link building by creating a profile, or you can submit your link on open directories, link exchange, etc. You can also read more about Increase likes on Facebook: Tips and Tricks to boost pages, profile likes.

Types of SEO

How to do SEO in Digital Marketing?

Ar you wonder about how does SEO work on google? It is very important to know all about how do search engines work google then only you can rank your page on Google. As you have learned all about what is SEO now you need to learn about How does SEO work on google. You have to learn about SEO format to be a successful SEO worker. These are the factors that you need to keep in mind while doing SEO:-

Have quality content:-

Everything starts with the quality of the content you have on your website. If the content is good then no one can stop them from ranking. A search engine works on the quality of content. Your content makes visitors stay more with your content. You can convert the visitors to your permanent customer with the help of quality content. You can also read more about How to be intelligent and smart enough to impress others?
Have quality content

Optimize content:-

Along with the quality of content you need to work on the optimization of all your pages. For this, you can add alt text to your images and always use your focus keyword in the title as well as meta description. So that search engines can read the title of your image and meta description. You can also add External links to your pages to boost up your SEO. You can also read more about How to manage time: Time management Techniques and Strategies

Test your Website:-

There are many websites that provide a tool to track the performances of your website. They search for the plagiarism, keywords and from where the traffic is coming. They also track the record of people and the time they stay at your page. For example:- Google Analytics, helps you in the same.

test your website

Know what your competitor is doing:-

There is competition in every field and you need to be up-to-date always. Get some ideas about your topic and field and what your competitors are doing. Thus you can get the idea about marketing strategies and driving traffic. You can also read more about How to reduce stress: Stress management Techniques and Strategies



In the above article, you have learned about what is SEO and how to do SEO in Digital Marketing? You had also learned about the different types of SEO. SEO is really a good technique that helps us to rank your website. There is also much content available on google about what is SEO and how it works pdf. There are also many videos which will help you to know about how does SEO work youtube video. Thus, with the help of all these, you can learn SEO and build a good career in Digital marketing.

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